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Feel Good by Doing #SomethingGood with Love, Bonito

As a brand, Love, Bonito has core value to shed light on women’s issues through social responsibility effort.

This year, we are raising IDR 30,000,000 to support sexual violence survivors to get back on their feet and educate modern women to understand more about the cause.

We are proud to partner with Liberty Society and Yayasan Pulih who help to facilitate this campaign.

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Join The Fund Raise

Show your support by purchasing our Love, Bonito x Liberty Society limited edition T-shirt.

All proceeds from your purchase will be donated to Yayasan Pulih. Your donation will help survivors of sexual harassment to obtain:

  • Legal aids
  • Psychological examination
  • Counseling

A Story Behind The Illustration

An illustration drawn by our very own #TeamLB (Regina Anggia).

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When thinking of the design, she pictured independent women who support each other.

“In the making of a peaceful and safer world for women, we need women who are strong-willed and ready to move forward to make it happen.

This illustration depicts women who do not falter in doubt nor discouragement, rather they celebrate the womanhood, diversity, and love within them.” - Regina Anggia, #TeamLB

Awareness Movement

In light of raising awareness for the cause of our #WomenSupportWomen campaign, we initiated a movement via guerilla marketing.

We staged a billboard campaign with a message “We are saying goodbye…” with an underlying message of We are saying goodbye to the world where women are sexually harassed.

Sexual Violence Facts

Total Sexual Violence Case 299,911 Reported Cases.

Source:
Nasional, Tempo.co

At least 3 of 5 Women Experience sexual violence in public space.

Source:
Change.org

Reported cases only represents <50% of actual sexual violence case.

Source:
Laporan Studi Kuantitatif Kesetaraan Gender

Sexual Violence handled by Yayasan Pulih
+200% in 2020 vs. 2019

Partners of Love, Bonito

Get to know the organizations that help to facilitate this campaign

Liberty Society

FOUNDED IN 2014

Headquartered in BSD

VISION

Transparent, ethical, and sustainable fashion manufacturing brand Empowering refugee women to tailor and create high-quality, meaningful products.

INITIATIVES INCLUDE

20% of sales proceed would be reinvested for trainings, products are made of eco-friendly materials for sustainable effort.

T-SHIRT MAKING BTS VIDEO

To produce our exclusive campaign merchandise, we are proud to partner with Liberty Society - an ethical organization that shared a goal to empower women.

Watch the video to see the process behind our limited edition T-shirt.

Also, hear some statements from the maker and their hope for Women in Indonesia.

Yayasan Pulih

FOUNDED IN 2000

Headquartered in Jakarta

VISION

A social institution engaged in handling trauma and psychosocial issues and focusing on cases of violence for women and children.

INITIATIVES INCLUDE

Donation will provide free psychosocial recovery including trauma counseling for survivors.

IMPACT & REACH

OVER 1000

Women benefited from free psychosocial recovery

46+ COMMUNITY

Outreach for abuse and natural disasters survivors